Ever thought of being present at two places at the same time?
Indian start-up, Proxgy is enabling its customers to do exactly that. It lets you book your real-world avatar through an app, and the avatar can be navigated for outdoor tasks through an immersive experience. It uses one-way video and two-way audio capabilities via a smart helmet enabled with a 360-degree mounted camera. The user can see and hear exactly what their Proxgy does. The Proxgy smart helmet is complemented with 3d viewing options, virtual reality head-controlled camera movements and one to many broadcasting abilities to provide the end-user an ultimate mix of the real and augmented worlds right at their home.
The service was conceptualized by Pulkit Ahuja, and started out as a proxy service for elderly and high-risk individuals during the COVID-19 lockdown in Delhi. In the primitive model, these individuals could hire a fitter and healthier Proxgy while remaining safely quarantined in their homes. Now, Proxgies can be hired for other tasks like shopping, real estate viewing, remote KYC and other generic errands. Proxgy is, however, currently in the beta stage and is expanding services into multiple cities.
Like Proxgy, multiple small and medium scale companies have been innovating and competing in the immersive reality space. Funding in this sector has also been on the rise due to increasing applications in different sectors.
Houssup is another such start-up conceived by graduates from IIT Bombay & IIT Roorkee. Houssup.com aims to alter the hassles behind designing or renovation of a space with modern visual technologies like Augmented Reality, Virtual tours & Artificial Intelligence. They have an end to end e-commerce platform for all the interior designing needs for designers as well as consumers. The community generates designs for which Houssup helps them get leads.
StyleDotMe is another fashion tech start-up founded in 2015, which has developed an AR platform called MirrAR, which aims to revolutionize the way e-commerce is done through AR. It allows shoppers to try jewellery on digital platforms and get instant fashion advice from experts, bloggers, and influencers around the world. It is being used by leading retailers like Tanishq, Amrapali, PC Jewellers, and Kalyan Jewellers. It offers a plug & play functionality and enables their partners to start delivering Augmented Reality experience to their customers within an hour.
On the other end of the spectrum is another Indian start-up Scapic, which offers “visual technology to brings products to life”. They offer Product Experience Management suites to businesses to create Augmented Reality experiences through their No-Code, Deep tech, SaaS platform.
All in all, the AR/VR space is seeing an increasing penetration by Indian start-ups, with the emergence of as many as 170 start-ups in the last five years.