1. Considering the food (café) industry is fairly saturated, how do you differentiate yourself from the competition?
Answer- As the trend of eating outside has increased tremendously and in the past it is seen that there has been no impact on regular/budget cafés and restaurants as such.
And we at Chai Sutta Bar have the USP of taste, price and stability at all our outlets from the last three years.
2. What were the problems you faced since the inception of Chai Sutta Bar, and how did you manage to overcome them?
Answer- Definition of business itself is ‘problem solving’. And it’s not just us who faces problem at the time of inception but every start-up faces the same problems.
At any big institution where entrepreneurship is taught, the basic education which is left out is the ground reality. There are n-number of things, the real insights, which can only be attained by doing it in real life.
3. With respect to Chai Sutta Bar’s own outlets and franchises, what is the action plan adopted by you to scale-up your operations?
Answer- Scaling and sustaining can be easily done when you have the funds, which generally, a start-up lack. So, opening our own outlets of Chai Sutta Bar was tough, so we adopted franchise approach and moved slowly and carefully. And now we are in FOFO (Franchise-owned and Franchise-operated), FOCO (Franchise-owned and Company-operated), and COCO (Company-owned and Company-operated). Currently, the ratio of FOFO is higher than the other two.
4. Which cities are you eyeing now for further expansion and why?
Answer- We want to expand globally. Currently, we are about to open in Karama and Bur Dubai (Dubai), Muscat (Oman), and Kathmandu (Nepal). Why? Simply because expansion is the way forward to become a global brand.
5. What is that one advice that you would give to all the upcoming food-entrepreneurs out there?
Answer- Well, mere advice won’t help. You have to evaluate and calculate everything practically and on Excel sheets. Because ‘entrepreneurship’ sounds fancy but it is not a fairy tale. It’s a real world with ruthless and cutthroat competition waiting or will be coming for you. But be a superhero to your start-up and gather others and be a Avenger.
All the best and welcome to our world.
– Anubhav Dubey
Founder – Chai Sutta Bar, a café chain.
Entrepreneurs’ Den – a private incubation and co-working space.
Anubhav Anand – experience happiness enterprise, President of ShivPrasad Siksha sameeti – a 1991 NGO.